YAKIMA, WASH—(Jan. 17, 2012)—Wine Yakima Valley, the marketing organization for Yakima Valley winemakers and wineries, has announced two new ways to enhance the Washington wine experience. The new 52 Weeks of Wine blog will showcase informative blog posts from wineries and winemakers in the Yakima Valley, guest bloggers, event previews and more. The Mobile Wine App will take iPhone and Android users on a virtual tour of the wineries of Yakima Valley as they visit the tastings rooms or for use in planning their tasting trip. Both the blog and app are free and accessible through www.wineyakimavalley.org.

The 52 Weeks of Wine blog offers readers first-hand posts from wineries and winemakers in the Yakima Valley, guest bloggers and more. Wineries and winemakers will give useful information including Yakima Valley AVA’s, new varietals, drinking wines at their peak and tasting room events. Guest bloggers will include chefs with advice for wine and food pairings and well as wine writers and experts that will showcase the Yakima Valley’s growth over the years, how the wine differs from other regions and more. The blog will be updated each week with new information and event specifics. Readers are encouraged to comment on what they want to see on the 52 Weeks of Wine blog. Upcoming posts include Kana, Cote Bonneville and details on the Feb. 18-19 Red Wine & Chocolate weekend event.

The Mobile Wine App will take wine enthusiasts on a virtual turn-by-turn tour of the wineries of the Yakima Valley. In addition to touring the wineries, users will also be able to see recommended hotels, bed and breakfasts, restaurants, shopping and entertainment in the Yakima Valley. The app is free and can be accessed with a QR code through www.wineyakimavalley.org or directly at www.yakimawinetour.com.

About Wine Yakima Valley

Wine Yakima Valley is a member organization of wineries and wine grape growers whose mission is to strengthen awareness of and attract wine enthusiasts to Yakima Valley’s Wine Country. Located in South Central Washington, the Yakima Valley is a scenic and leisurely 150 mile drive from Seattle, Spokane or Portland. The valley is the largest, oldest and most diverse wine region in Washington, producing nearly half of Washington State’s wine. Located on the same parallel as the famous Bordeaux region of France, the Yakima Valley AVA (American Viticultural Area) provides a nearly perfect location to grow grapes. Learn more at http://wineyakimavalley.org/.

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