31 Mar Virtual tastings with Yakima Valley wineries
Washington’s shelter-in-place order has spawned a new form of drinking. The new norm: virtual wine tastings.
The wine business is a social industry. Built on relationships between wineries, wine lovers, and all the places people buy and enjoy wine. The way these relationships are being fostered today is drastically different in the wake of the coronavirus pandemic.
The logic goes, people will buy wine if they visit your winery in person, make connections with the winemakers and take in the vineyard views. With tasting rooms closed, wineries are doing their best to improvise and innovateto keep sales moving. Many of the small, locally owned wineries in the Yakima Valley rely solely on income from tasting room sales. Without tasting room traffic, wineries are looking for new alternatives.
Wineries have moved their tasting rooms on-line by launching virtual tasting opportunities. The following Yakima Valley wineries are going digital with their tastings. Give them a call, order wine and experience the following virtual opportunities.
Airfield Estates – April 24, 7pm on Facebook Simply purchase this Wine Tasting 6-Pack and we’ll ship it to you. We have arranged dates and times when the winemaker will broadcast tastings LIVE on our Facebook page. We will also upload the Video to our website if you want to view it at a later date. You can taste the wines alongside our Winemaker, Travis Maple, asking questions and letting him know what you think of the wines.
Featured wines for this tasting:
2019 Pinot Gris-Layers of grapefruit and a touch of pineapple create an aromatically profound wine that showcases depth and roundness that finishes with a subtle hint of wet stone.
2017 Runway red Blend-A delicious co-fermented blend of Cabernet Franc and Merlot exhibits complex aromas of dark cherry, fig, and currant with cocoa and smoked caramel.
Cote Bonneville Winery winemaker Kerry Shiels is offering a weekly, 5pm virtual #happyhour. Featuring a series of new releases, Shiels will focus on stylistic choices, pairings, and more. Tastings will feature discussion of the wine, food pairings, what’s happening in the vineyards and some Q&A. Order your #Happyhour 3-pack at cotebonneville.com and join in on Zoom. The wines and tasting schedule: April 1, Rosè, April 8, Syrah and April 15, Carriage House, red blend.
Domanico Cellars – Virtual tasting every Saturday from 5 to 6 on Zoom. Check with the winery for meeting id number.
Tim and Kelly Hightower of Hightower Cellars are going to walk the vineyard and talk wine.Wednesday, April 15, Tim and Kelly are going to walk the vineyard and talk wine.
JB Neufeld will host a virtual tasting Saturday, 18. Check in with Brooke firstname.lastname@example.org for the log in password. Two tastings, one at 6pm EST, and 6pm PST.
Join actor, writer and Groundlings alum Derek Mehn and winemaker David O’Reilly to taste through some of David’s favorite Owen Roe wines on Wine Wednesday, April 15th, 5:30 p.m. PT/8:30 p.m. ET. Must be 21+ to participate. Derek and David will be tasting through the 2016 The Kilmore Oregon Pinot Noir, 2018 Ex Umbris Columbia Valley Syrah, and the 2016 Yakima Valley Cabernet Sauvignon. Pick up at the winery if you are a wine club member, look for our wines at your favorite retailer or order online.* Tasting will take place on instagram.com/owenroewinery/
Purple Star Wines (FB: Purple-Star Wines) Join Amy and Kyle for Tiara Tuesday Virtual Happy Hour every Tuesday at 6pm as they go Facebook live to answer your questions. Grab your tiara and a glass of your favorite local wine and settle in for a good time!
Terra Blanca Virtual Tastings have officially begun! Since we’re currently unable to conduct tastings in person right now, we want to be able to continue to connect with all of you and share our passion for wine, and to help with this, we’re hosting interactive Virtual Tastings every Wednesday and Friday at 2pm and 5pm, see below how to tune in and join us!
It’s 5 o’clock Somewhere | Each tasting day (Wednesday and Friday) will have two time slots, one at 2pm and one at 5pm so people with different schedules can join us at their convenience! We will have many special guests throughout these tastings such as our Owner and Winemaker, Keith Pilgrim, and our Winery Executive Chef Jim Vande Berg! The next Virtual Tasting being held this Friday will be focusing on one of our newly-released 2019 Arch Terrace Rosé (currently on case special)!
How To Join | To access these webinars, download the free Zoom app from your app store, then enter the access code below to join each tasting. A brief description of each topic will be posted on social media, our website, and in our newsletter, stay tuned!
– Access Code for all Virtual Tastings: 831 297 9414 –
Two Mountain Winery #VIRTUALCHEERS via Instagram
– Thursday April 16th. Partnering with JB Neufeld.
– Thursday. April 23, #Pretendbarreltasting Partnering with Trevor Cellars.
– Rosè Release, Thursday May 21.
Wit Cellars – If you are a Star Wars fan you won’t want to miss the May the 4thbe with you at Wit Cellars Anniversary Party at 5:30pm on May 2nd. Dress up in your best Star Wars costume and post your picture. Order your wine at witcellars.com. Free shipping on 6+bottles and curbside pickup.
In addition to virtual tastings, wineries are focusing on other social media platforms to craft content that enables people to learn and become engaged with wine and the people who grow, produce and share it … in a safe way.
The wine industry as a whole is bracing for the reality of continued uncertainty, from Washington to California, Oregon to New York, and every other state in America where wine is made.
Follow the wine industry’s advice: Don’t panic and keep buying wine.